On September 15 last year, three women filled a court case against L’Orèal SoftSheenm alleging that the Optimum Amla no-mix no-lye Relaxer caused hair loss, burns, irritation and other problems. The complaint filed in the U.S. District Court for the Central District of California is seeking class action status on behalf of all women who […]
Black Follicles Matter; a photo exhibition shooting for justice aiming to change perceptions one shot at the time
Going-Natural.com presents Black Follicles Matter, a unique collection of beautiful Natural Hairstyles that challenge the stereotypical ideas of Black Hair. The exhibition opens the first day of Black History Month on February 1st at 7 PM at the Temple of Illumination located at 138 St. James Place in Brooklyn, NY.
Started with Kroeshaar.com, the publication of Going Natural; How to Fall in Love with Nappy Hair, and Going-Natural.com, my ultimate goal is to help change the perception of natural hair. Changing society’s perception of Natural Hair to a more realistic one will not only lead to healthier Black women’s scalps, it will also give us […]
Seems these days i’m not really concerned about my relaxed ends. I still care for them but it does not bother me to see a bit of breakage any more. My main focus is caring for my natural new growth. After 8mos. I’ve finally found two products that work for both textures and i’m so […]
I often get asked about my mohawk. Surprisingly, during the course of our two-plus year relationship, we’ve yet to solicit a single negative comment from a potential employer, nor have we lacked in male or female attention. I say “we” because, over the course of being natural (which, in my case, is
Vernelle Boatswain Vernelle went for a consultation to Khamit Kinks first. Together with Anu Prestionia she went through a list of questions varying from the condition of her hair to the style that she was looking for. The result: The Trini Mohawk! Quite a change. From a kink of classic […]
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