One of the hallmarks of the natural hair movement is that it is also a DIY movement. Instead of exclusively relying on salons, Black women have become interested in taking charge of their own hair. Natural hair events fill a void in providing information, a sense of community and fun for the naturalistas who want to shop, learn and explore the world of natural hair care.
More than 20 Black owned companies joined forces with going- natural.com for an unprecedented Black History Giveaway. From hair care products to fashionable clever t-shirts, from magazines to cup cakes, these companies are serious about expanding their clientele by standing out in the growing billion dollar online industry.
My business and products are special in that they are Liberian-inspired. The fabric differs from that of the Kente fabric that many other African designers use. In addition, I create a niche product: Christmas stockings made using African fabric. The handbags I make are original designs (no patterns were used), and the African curl custard is made with all natural ingredients. I use a special process that allows me to use natural oils and butter without the product having an oil-like consistency.