Hello again ladies,

This week we judges didn’t have anything to say. I mean we just left it to the sponsor to say it all. So without further ado read on to see how you Jamaican Mango & Lime think you did. The judge is Turkesha Flowers-McIvy, MPA at Jamaican Mango & Lime. 

Lydia

Which picture(s) you will be able to use in your ad campaigns like on a billboard in a magazine or just online and also state why.
Lydia has a host of potential pictures that we can use in ad campaigns. We would use them for both online and print.

– Which hairstyle you think is the most outstanding
I like the flat twist high pony tail that Lydia created along with the Bantu Knot Out Style and the way that she accessorized.

– What you think of the creativity
I found Lydia to be very creative especially the way she wrote JM&L under her eyes like she was in a boxing fight. That was genius!

– What you think of their approach to the challenge and the execution.
I think Lydia approached the challenge with an open mind and ran with it. I can appreciate the shared the fact that she watched the infomercial and gained another perspective of what Jamaican Mango & Lime truly stands for as The Innovators of Natural Hair Care. I felt that she could actually FEEL THE SPIRIT & THE POWER!

– What do you think of their write-up; does it speak to you, is it what you had in mind or does it exceeds your expectation.
I found her write up to be on point and very captivating. Lydia’s write up read as if she was a part of TEAM MANGO!
 

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Jayme
Which picture(s) you will be able to use in your ad campaigns like on a billboard in a magazine or just online and also state why.
Jayme has a host of potential pictures that we can use in ad campaigns. We would use them for both online and print.

– Which hairstyle you think is the most outstanding
I love the versatility of Jayme’s two strand twist and how she horned in on captivating the 60’s pinup look in the 20th Century.

– What you think of the creativity
I love the creativity! Creating a 60’s look in 2013 was genius! Jayme even went so far as to recreate the scene on the beach with a 60’s swim suit.

– What you think of their approach to the challenge and the execution.
Jayme’s approach was all the way Jamaican Mango & Lime! Island, Jamaican and Free to Be Me! Jayme recreated a vintage scene in today’s society on the beach and you can tell by her photos that she was captivated in her moment. Well Done!

– What do you think of their write-up; does it speak to you, is it what you had in mind or does it exceeds your expectation.
I found her write up to exceed my expectations and very captivating. I can see her as a future blogger for Jamaican Mango & Lime. Jayme has a visionary spirit about herself that fits perfectly in the Jamaican Mango & Lime Vibe!

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Angela
Which picture(s) you will be able to use in your ad campaigns like on a billboard in a magazine or just online and also state why.
I did not see any of the Angela pictures that we would use in campaigns.

– Which hairstyle you think is the most outstanding
I like the look of her coils and the definition from using the Jamaican Mango & Lime Resistant Locking Gel. I didn’t really see any creativity with her hair style. I think Angela could have added an accessory to dress up the look.

– What you think of the creativity
There was not any creativity in the scene or the dress that she wore. Angela could have worn a bright dress that would have vibed with our theme and brand.

– What you think of their approach to the challenge and the execution.
I think Angela could have taken a different approach to the challenge and her execution could have been better. Jamaican Mango & Lime is a household brand and she could have used many different approaches with her presentation.

– What do you think of their write-up; does it speak to you, is it what you had in mind or does it exceeds your expectation. 
I did not find originality in her write up. In fact with a little more research she could have had a very informative write up about the product s and her chosen hair style.

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Suzu
Which picture(s) you will be able to use in your ad campaigns like on a billboard in a magazine or just online and also state why.
Suzu has a host of potential pictures that we can use in ad campaigns. We would use them for both online and print but I would particularly be interested in using the photos with both Suzu and DJ.

– Which hairstyle you think is the most outstanding
I personally thought that Suzu with the length of her hair had the opportunity to create some really creative unique styles. I found the doughnut style to be a normal style or one that is used in a rush and with her length Suzu could have done cute flat twist, chunky twist out style or funky pin up.

– What you think of the creativity
The creativity came into place when Suzu decided to add her friend with the locs in her photo shoot which in my opinion was pure genius. In my opinion is showcased a sense of strength, love, style, freedom and power.

– What you think of their approach to the challenge and the execution.
Suzu approach to the challenge was unique and different from the other contestants. I can appreciate her using her friend who has locs which was genius as to the company is Jamaican Mango & Lime and the owner is “The King of Locs”. I love her concept and creativity. I also love the picture with her sitting on his lap that will indeed be a print ad for us to us to showcase the unity between the families, again genius idea.

– What do you think of their write-up; does it speak to you, is it what you had in mind or does it exceeds your expectation.
I think that Suzu was a little uneducated at first about locs. Many people do not understand that loc or dreadlocks are a process. When using our products your hair does not immediately lock it is a process that both you and your hair must go through that’s why its call a loc journey. I can appreciate that after conducting her research she found out that our products are great for styling natural hair and it was great that she shared her products with others that helped with her photo shoot.

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Lydia K. Young
Which picture(s) you will be able to use in your ad campaigns like on a billboard in a magazine or just online and also state why.

– Which hairstyle you think is the most outstanding
The styles that Lydia created were not creative and did not showcase any creativity.

– What you think of the creativity
I did not find any creativity in her scenes

– What you think of their approach to the challenge and the execution.
I could not really follow her approach to the challenge and in my opinion the execution just was not there.

– What do you think of their write-up; does it speak to you, is it what you had in mind or does it exceeds your expectation.
The write up was quick and simple and really did not provide detail or provide a story to follow.

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Farah
This year I chose as the Jamaican Mango and Lime winner Ms. Farah Albritton. I chose Farah because it was as if she has been a part of our Board Room conversations and she understands how we as the Innovators of Natural Hair Care Brand our products.

I found all of her photos impressive and all have the ability to be used in future ad campaigns for all of our Jamaican Mango & Lime products.

Farah had two styles that I found outstanding and they were the up do ponytail which would be perfect for a Board Room meeting or After 5 event and her Funky Fro Twist Out style  that is perfect for meeting fellow naturals after work for a meet-up or a yoga class.

I found her creativity awesome! I could picture her reaction from the moment she opened the box of products and through each process as she used the products to create a variety of hairstyles. I believe that she executed the challenge with ease and she fully understood both the look and the message that we strive to provide each time a person uses our products.

Farah’s write up was priceless in my opinion. Farah gave detailed instructions and if I was a person new to the natural world I would find both comfort and ease in following her instructions on using the products. I especially loved the way that she explained the trial and tribulation with making her necklace. Farah did an amazing job with selecting the colors of her dresses to coordinate with both her look and the Jamaican Mango & Lime products. I thought that her write up exceeded my expectations in many ways and when above the challenge. I commend her photographer because took Farah from Fun to Funky to Travelista.