Bad experiences with hair straightening chemicals motivated her to use her Master Degree in Computer Science to gather and structure information about African Hair.

In 2003 Liong wrote history by successfully debuting with the first Dutch book about African hair care. The first edition was sold out within two months.

Today the website http://kroeshaar.com that was launched together with the book is the most popular site on the topic of African hair in Dutch speaking countries like Holland and Suriname.

In 2004 Mireille self-published Going Natural, how to fall in Love with Nappy hair and launched http://going-natural.com. When she realized natural women didn’t have a magazine of their own, she decided to turn the website into this Interactive I-magazine.