Feel Like Royalty When the challenge was presented to me, it was quite a surprise. I didn’t think we’d be producing ads!  I briefly reflected on my college days when in Communications 101 we had to create clever ads. 

Your Coils Will Feel Like Royalty

When the challenge was presented to me, it was quite a surprise.  I didn’t think we’d be producing ads!  I briefly reflected on my college days when in Communications 101 we had to create clever ads.  I looked at the rosy pillowcase and thought to myself, my linens don’t even match this, how tacky will my pictures look!  But I love advertising, and I’m pretty creative, so I welcomed the challenge.

I was glad to receive pillowcase, as I had been meaning to get one and toss my unsexy satin bonnet which I seldom used anyway, even though my husband never disapproved (go figure, he wears a doo-rag to bed).  I thought, well if I’m getting rid of my cotton pillowcase, I have to contrast the two by making the satin one more luxurious for the ad.  I thought of ways to make the cotton one seem unuseful, shabby or just plain boring.  Maybe I can show the cotton pillowcase being used as a coaster, capturing it under a mug on my nightstand, while my satiny smooth pillowcase puts me to deep REM aka la-la land.

Naaaa– people just wouldn’t get it, I thought.  Besides, what if the focus wound up being on something unintended, like the mug?  I nixed the idea of anything complicated.  Fortunately in college I learned some graphic design, so I drew a caricature in Illustrator and came up with a little slogan and fonts that would match luxury. After that, I moved on to take the pictures using the timer of camera. 

Hope you like my ad for the Deluxe Satin pillowcase! 

To protect your hair during the night and prevent hair breakage, choose from our new selection and order the Silk Pillowcasses or the Satin Pillowcasses. 

If you are or someone you know might be interested in becoming America’s Next Natural Model please click and share: http://going-natural.com/annm

-Kim